Designing and Building Mid-Illinois with Big Dog Construction

Designing and Building Mid-Illinois: Realtor segment with 1st Choice Realty Pros

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Summary

In this episode, Chris Hartsook discusses the comprehensive process of listing a home with real estate experts Lisa Miller and Lydia Emmons. They emphasize the importance of treating a home like a product, focusing on presentation, effective communication, and strategic marketing to attract buyers. The conversation covers various aspects of the home selling process, including the significance of professional photography, online exposure, networking with other agents, and the nuances of negotiating offers. The episode concludes with insights on how to make the selling process smooth and successful for clients.

Takeaways

  • Home presentation is crucial for attracting buyers.
  • Effective communication with sellers is key throughout the process.
  • Professional photography and videography enhance listings.
  • Online marketing strategies are essential for visibility.
  • Networking with other agents can lead to better opportunities.
  • Understanding offers involves more than just the price.
  • Feedback from showings helps refine selling strategies.
  • The first few days on the market are critical for success.
  • A strategic launch plan can significantly impact sales.
  • Sellers should be prepared for a competitive market.

https://1stchoicerealtypros.com/

www.bigdogcc.com

Produced by Big Dog Media group with Big Dog Business Coaching

SPEAKER_05

Welcome to Designing and Building Mid-Ellinois, one home at a time with Big Dog Construction.

SPEAKER_03

The podcast you didn't know you needed.

SPEAKER_05

It's Chris Hartzuck and Caitlin Morgini. Join us as we explore the stories, expertise, and projects shaping the future right here in Mid-Ellinois.

SPEAKER_03

Whether you're planning to build, curious about the latest trends, or just love innovative ideas, we've got insights and inspiration coming your way. And some laughs too.

SPEAKER_05

Let's go.

unknown

Big dog.

SPEAKER_04

Hey there. I'm Lisa Miller, managing broker and owner of First Choice Realty Pros. We don't just help you find a house, we help you discover home. My team and I are passionate about taking care of your needs, making the process smooth, and ensuring you get the personalized attention you deserve. Ready for the next step? Call us at 217-825-3999. With First Choice Realty Pros, you've got a team that's got your back.

SPEAKER_05

Hey, welcome everyone back to Design and Building Mid-Illinois One Home at a Time. It's the Realtor Segment, and today we're expanding our conversations for past segments as a seller and how First Choice Realty Pros handles your listing. I'm joined by our 10X partner Lisa Miller, along with our top selling agent, Lydia Emmons, today. And we're covering the A to Z of listing your home. Is that what we're talking about today, ladies?

SPEAKER_03

That is.

SPEAKER_05

Great, we're on the same script. That's what we need to be on, right? So a lot of homeowners, they don't realize what you guys do. And that's what we're going to dive in today a little bit, right? Because anyone can just take and go stick a sign in the yard and say, house is for sale, and all right, stick a little picture online on the website and say, hey, come buy our house. But top real estate agents, brokers, they're there to help you get top dollar, take your product, because that's what it is. A home's a product, right? Take your product and get the most they can for it, and also advertise it the best you can, correct? Right. So let's talk about that a little bit. How how do you guys treat that home like a product launch? Tell me how we're gonna launch that, right?

SPEAKER_04

First, we're gonna talk to you. We're gonna you're gonna call uh and say, hey, I'm most of the time they say I'm thinking about um putting my house on the market.

SPEAKER_06

Right.

SPEAKER_04

So what does that entail? What do I need to do? And then we're gonna walk them through those steps. We're gonna come to your home, we're gonna look through all of the things that need to happen before we ever launch that home. Right. We wanna make sure that it is in pristine order to make sure that that first buyer that comes in, it's a great experience for them.

SPEAKER_05

Right. And so by doing that, it sounds like you kind of almost set up a presentation, right? You're you're putting together this package, yes, right? So that you can launch product, but again, not launching into space, but you can if someone wants to, if they pay the right dollar, right?

SPEAKER_04

That's right.

SPEAKER_05

So, so that first impression is everything of what you're getting at? First impression. Yeah.

SPEAKER_04

We're gonna talk to them about the market, what the market is doing right now. We're gonna talk to them about what to expect from us as their agent. We're not gonna just put the sign in the yard and then crickets, right? You know, right. We stay in communication with that seller all the time. And when there is a showing, what time that showing's happening, and then after the showing, we want that feedback from that agent or from ourselves, you know, to tell that seller, hey, it was a great showing and this is what they thought. Because feedback tells us what to do next.

SPEAKER_05

Right. And is it true that right now buyers today are scrolling fast? They're scrolling fast, right? And if your home doesn't stop them in their tracks, then you've already lost them. Right? Because they're not back scrolling. It's kind of like the dating app, right? Swipe left, swipe right. Let's go.

SPEAKER_04

Well, it's very true because I have seen and and buyers are out there looking as they're scrolling. If that house does not capture their attention immediately, they're not gonna walk in it. If that house has mold all over the side, if it just doesn't look good, right, you know, they're gonna go on.

SPEAKER_05

So, Lydia, as a top agent, what what are you investing in to get that professional presentation for your client?

SPEAKER_07

I think the biggest thing is whenever we are going to them to get their house on the market and walk them through on what what we do for them is having everything ready for the client. That way they know that we know what we're talking about when we're presenting it all to them. But I think the biggest thing is sellers think, oh, we're just gonna put our house on the market and someone's gonna fall in love with it. That stranger isn't gonna love your house like you love your house. You need to make sure everything is ready for the buyers to come and look at it. You have all the documents, you have all the information because that's the first thing buyers want whenever they walk into a house is to know everything on the home. I think something that we do is like Lisa's been saying, communication, our top thing is I like to be in contact with my sellers nonstop, make sure they know, like, hey, we've had a few people be interested in the property, or we have had three different showings scheduled for today. Because one, if they're not living in that house, they're not gonna know all that's going on. Now, if they actively live there, then they are going to know the showings are happening. People are interested. But if they're not, then they're not gonna know unless your agent is telling you and working for you. Because that's what we do. We are working for them.

SPEAKER_05

So to get at that professional presentation, what do you guys do? Like pictures or anything? What what walk me through that? How does that go through? You know, what are we doing for photography or videos?

SPEAKER_07

So, well, you do this one because showcases.

SPEAKER_04

This some yeah, we have Zillow Showcase that will have professional uh photographers come in, you know, and not every house, there's there's a difference. Not that some are, oh, yours is uh a lower dollar, and so we're not gonna do that. That's not how we judge that. I take a lot of time with I'm taking the pictures. I have the big screen, the the light. So I can do that and I take the time to do that. I'll move everything out of a room and put it back after I'm done. I'm gonna take that time because I'm investing. Yes, staging.

SPEAKER_06

Yeah, yeah.

SPEAKER_04

I'm investing in my clients. We invest into our clients before we ever get that home listed out on the MLS.

SPEAKER_05

Well, so I heard pictures. So will you do video walkthroughs also?

SPEAKER_04

Video walkthroughs, okay, if if necessary. Right. The thing of it is is the way the market has been going, you would pay for all of those things and the houses prior to even coming out. You know, yeah. So um a lot of it is you just have to go scenario by scenario.

SPEAKER_05

You just yeah, yeah. The product, the property.

SPEAKER_07

Once it's on the market, and if you don't have a few people interested, then I feel like that's whenever we're like, okay, it's time to take the next step. Let's go get videos, let's do an open house, different types of things that we can plan around to market it better. Yeah. Really.

SPEAKER_05

Do you guys ever use drones? Oh, yeah. Okay. So if if my house and my neighbors are 30 feet on either side of me, would you use a drone for that?

SPEAKER_04

On 30 feet? Yeah.

SPEAKER_05

If I'm if my house is in a subdivision where the houses are like stacked on top of each other.

SPEAKER_04

It depends how many trees. You can do a drone, it'll go over the top. Yeah. And then all you see is, oh, this is a lovely tree house. Okay. That's what you get to see.

SPEAKER_05

Right. Um But if I had sprawling hundred acres and the house is set in the middle of it, would that be a perfect scenario for drone?

SPEAKER_04

When you've got water and you're driving down, take that driveway. We have a professional come in.

SPEAKER_05

Okay, I didn't know if you flew it.

SPEAKER_04

We have in the past, but now they have these things, you know, licenses and things that you have to do.

SPEAKER_05

Yeah, I I have a license actually. Oh, this is good to know. I do have a license. I I actually have one of the large typhoon four-bladed drones that has the gimbal camera on it. Look at the world.

SPEAKER_06

I know.

SPEAKER_05

Yeah, and and when I first flew it, you know, I I was just watching the drone. I wasn't watching my monitor like you should as a professional, you know, drone flyer. And I decided to crash it into my roof one day. Two and a half stories up. Boom.

SPEAKER_04

This is why we have pre professionals. And your pictures are great quality. Yeah.

SPEAKER_05

So along with the pictures, do you guys put descriptions of the home and stuff on there?

SPEAKER_07

Yep. Um, a big thing is Zillow.

SPEAKER_04

Yeah. Doing a description of the whole thing.

SPEAKER_05

Of the home or the pictures or a room or all that. Yeah. Well, yeah.

SPEAKER_04

You can do, yeah, this is the kitchen, which most people can see that it is a kitchen.

SPEAKER_05

Right.

SPEAKER_04

If that kitchen has extra things, if it's granite instead of we are going to tell a story about that house.

SPEAKER_05

Gotcha. Because and and about even maybe a room.

SPEAKER_04

One of the things that I like to have a seller do is to write a story about what they have loved about living in. Okay, great. Yeah. No, that's awesome. It brings connection to the buyer and the seller when they see that, because they may be leaving to go live closer to their grandkids, whatever, and they have loved that home. And then they just add a perspective of why I think you're going to love this home.

SPEAKER_05

Awesome. Because as this professional presentation you're putting together to help your seller get their home sold again, top offer again. So maximizing the online exposure. What do you guys do to maximize that online exposure?

SPEAKER_04

I do Facebook. I do, I have a, I just talked to you today about the YouTube channel that I'm getting started. So, you know, we're gonna use that even more. We're out, I pay a lot of money to Zillow and Realtor, and we are part of an MLS.

SPEAKER_05

Tom can send a check to Lisa Miller for her advertising for them.

SPEAKER_04

Multiple listing service. You want your agent to be a part of the multiple listing service because that goes out to thousands of agents. We can even, and I do this, I pay to have it in multiple listing services. If it's not my area, I want it in another area so that I get extra exposure.

SPEAKER_05

Maybe that home has a feature that someone outside of our community would want to buy that, right?

SPEAKER_04

Yes, yes.

SPEAKER_05

Interesting. And that's what I was gonna ask because I've seen I've seen on other realtors things listening, MLS. Multiple listing services. Right. And and again, me not being a realtor or in that arena, you know, I would what's MLS?

SPEAKER_04

So not all realtors are looking online at Realtor or Zillow. They are looking at their database, which they pay into that multiple listing, and these houses are coming up. They're getting that information directed to them every day. What's out there, what's fresh, because they need to be telling their buyers what is out there, what has dropped in price, what just came on the market, any changes that's going on. They need to tell their buyers.

SPEAKER_05

Okay. Okay. And do you guys ever use email campaigns to try to get people's listings out or anything?

SPEAKER_04

I have not used email. Yeah. Not an email campaign. I have not.

SPEAKER_05

So it might be an avenue maybe to do some email blast, right? I mean, because you guys have a I'm sure you guys have a uh a following and a and a uh clientele base that you've used in the past or people that maybe have worked with you that maybe weren't able to find their product they needed at the time.

SPEAKER_04

Right. So maybe using that email campaign to I think I probably steered away from that because I get four million emails that it's just do you know why you get four million four million emails? Why?

SPEAKER_05

Because it's people trying to sell you stuff. But I'm not looking at it.

SPEAKER_04

I'm yeah, I know. I know.

SPEAKER_05

But you never know what that subject line that will grab someone's attention. That's true.

SPEAKER_04

That's true.

SPEAKER_05

We've got your new lifestyle here.

SPEAKER_04

Yeah.

SPEAKER_05

I don't know.

SPEAKER_04

That could work.

SPEAKER_05

Yeah. I hey.

SPEAKER_04

Hey, that's a new avenue. Thanks.

SPEAKER_05

Hey, no problem.

SPEAKER_04

And I am out there looking for all new things. Yes.

SPEAKER_05

And that's why you are a 10x partner at the Design and Ability Podcast. And we love to have you guys here as our as that. So so you you guys focus on trying to get your client, your your seller's product, their home, in front of the largest pool of qualified buyers as possible, right?

SPEAKER_04

Right.

SPEAKER_05

That's your goal.

SPEAKER_04

Yes.

SPEAKER_05

And that's why you get them.

SPEAKER_04

Or we will get them qualified.

SPEAKER_05

And that's why you're the first choice reality pros and people need to call you, right? Right. Perfect. So what separates great agents from themselves, right? Is that you guys doing targeted local marketing? Anything specific on that?

SPEAKER_04

Targeted. I mean, you can put things in a local newspaper, things like that. When you're doing your open houses, that kind of draws in. But mostly if you stay in connection with your community and you are on their radar or in front of them all the time. Some of those that you're Facebook buddies with, whatever, then they're getting everything that you put out there each time that you're addressing something.

SPEAKER_05

Do you guys uh throw out their like just listed announcements or anything? Oh yeah.

SPEAKER_04

Every time. Oh yeah.

SPEAKER_05

Every time.

SPEAKER_04

Yeah. I've sent out postcards before it says pick your neighbor because you get to pick your neighbor. Call your friends.

SPEAKER_05

So you're sending those to the the people around the one you're selling.

SPEAKER_04

Yes.

SPEAKER_05

And that's a great. I wouldn't even have thought about that, Lisa. That's that's awesome. That yeah, pick your neighbor.

SPEAKER_04

Pick your neighbor.

SPEAKER_05

You know what? I've always wanted my mother to live next door to me.

SPEAKER_04

And the husband's like, or or hey, my best friend is looking for a house. Now this one just came up. Call them. Let's get us connected. Yeah.

SPEAKER_05

So great. And so how big a radius do you do? Like if the house is in a subdivision, who how big a radius do you mail those to?

SPEAKER_04

At least in that subdivision, and then probably within a mile or two outside of that, just for those locals, you know, to say, hey, this is this is close to me. Perfect. You know, we could go for a walk and meet, you know.

SPEAKER_05

Yeah, because that's different than an email that they just oh, spam send to the side, right?

SPEAKER_04

Yes.

SPEAKER_05

No, that's great.

SPEAKER_04

They have that in their hand.

SPEAKER_05

Yeah. So do you guys ever do agent-to-agent networking, working with other agents, saying, hey, I've got a great listing. I think your client I know you have would work.

SPEAKER_07

Absolutely.

SPEAKER_05

Is it? Yeah.

SPEAKER_07

I feel like the best way to do that is just actually this morning. I had one. Um, I have a client in up by Springfield area that is looking for a house, and there's an agent that has it listed up there. It had sold already. But the house has been sitting empty. My client has been watching the house. Like she's been driving by seeing why they're not moving in yet. And so I reached out to them and they messaged me back and said, no, that house had sold. But here's a list of houses that I have in that area. And then she told me other agents in the Springfield area that also have houses and gave me their contacts too. So I just think so. Obviously, all of our MLS, Zillow, things like that are great for using, but getting in contact with other agents helps. I they can send us other houses that I may have not paid any attention to on Zillow. And then she's like, oh, hey, I have this listed. This is a house that your client might like too.

SPEAKER_04

And that's one of those that is outside of our multiple listing service. Sure. Okay. And that's so that's in the Springfield, Bloomington, Peoria. Okay. Awesome. So now we are connected with those agents that when we have a buyer looking in that area, we can call them and then they will say, Hey, this is what's out there now, which we can see most of that.

SPEAKER_06

Right.

SPEAKER_04

But here's what I have coming. And then we say, Hey, we want to be the first one in.

SPEAKER_05

Excellent.

SPEAKER_04

Yeah.

SPEAKER_05

Yeah. No, I I like that. And because that's the thing, the more people that are talking about you or know you or you know those people, then you can connect and say, hey, I've got this. I've heard you've got that. I know you've got this buyer. I've got this buyer. And it's just about helping that whole agent network, right?

SPEAKER_04

Right. Yeah. And if if there's an agent that says, hey, Lisa, I don't want to come all the way down into the McCupin County. Would you be willing to do a referral? And I absolutely commission.

SPEAKER_05

Let's go.

SPEAKER_04

Yep. Yep.

SPEAKER_05

Yeah. Awesome. And I know you guys aren't in it for the money, but at the end of the day, you guys have mouths to feed too, right? Everyone wants a paycheck, right? Because unfortunately, that's what makes this big ball go around, right?

SPEAKER_04

That's exactly right.

SPEAKER_05

We call it Earth, right? So I know that one of your goals, because we've talked off camera, one of your goals is that you want people talking about your sellers' homes before they even step foot inside. Right. And that's that's I think what shows and what we're talking about today and even in past segments about how you take your seller's product, their home, and it is it's what needs to happen, right?

SPEAKER_04

Well, I think it's a reflection on us. If we let an a listing go out and it looks horrible, the pictures are horrible, everything about it is horrible. It's a reflection on us that we just threw that sign in the yard and we don't really care. Well, we go 10 steps further and and because we care about that home. We want it to look its best. We've talked about before. We'll go in and put curtains, we'll put some stage and put some flowers, put whatever it needs.

SPEAKER_05

Mow the grass.

SPEAKER_04

Mow the grass. I'll leave that to Lydia. She's younger. But anyway, we do that because we want it to look its best. Because if it's looking great, then we're gonna get a great price for it.

SPEAKER_05

Well, and that kind of ties into the next topic we're gonna talk about here is it's like timing, right? The strategic launch plan. Talk to me about that. When is the key time?

SPEAKER_04

What's the most important in the first seven to ten days?

SPEAKER_05

Sure. This okay.

SPEAKER_04

In the first seven to ten days, if we haven't got a contract within the first seven to ten days, then we have to regroup.

SPEAKER_05

Gotcha. So those first few days are the most important, right? That's everything.

SPEAKER_04

Yeah. If if you've had showings and you don't have offers, then we need to know what that feedback is from each one of those agents because something is not hitting. Right. Whether it's the price, the value, whatever, because we know that buyers, we set the price for the listing, okay? Right. We we talk about it, we do our CMAs, we we look out there at the competition and then we set that price. But buyers and appraisers really tell you.

SPEAKER_05

CMA, competitive marketing analysis. Yes. I remembered. I remembered. But for our listeners, you know, in case this is their first time, they'll know what a CMA is.

SPEAKER_04

Yes.

SPEAKER_05

Competitive marketing analysis.

SPEAKER_04

Yes.

SPEAKER_05

Awesome. That's awesome.

SPEAKER_04

We're gonna hire you next.

SPEAKER_05

That's fine. I'm good at that. So I like that. So you're talking. So if you know that you've got you're the listing agent and you've had six other agencies go through there, right? Agents take buyers through there, and none of them throw up an offer. You you kind of like, okay, what's the what's the common thread of why this isn't working for someone? It's too small, they don't like the color, it stinks when they walk in, or what, right? Right. You guys have we've already done that. So if it does, then the then there's then something happened from the time you listed, time they went through.

SPEAKER_04

Okay.

SPEAKER_05

First impression is the best one, right?

SPEAKER_04

Yes.

SPEAKER_05

You only get one chance at a first impression.

SPEAKER_04

First impression. That's right.

SPEAKER_05

And it takes harder to get that impression back.

SPEAKER_04

Right.

SPEAKER_05

Okay.

SPEAKER_04

And there's some things we can change, and there's some things we can't. You know, I can't add a basement. I mean, it could, but you know, yeah. Exactly. I can't add a basement. I can't make the bathroom bigger right now.

SPEAKER_05

Contractor, we can give you options of what it would cost to do that.

SPEAKER_04

This is very true.

SPEAKER_05

Shameful plug for a big dog construction. Sorry.

SPEAKER_04

But that's very true. But there are some things we can change and there's some things we can't. So we have to be realistic.

SPEAKER_05

So your your goal is when that house hits the market, you want to hit it strong.

SPEAKER_04

Yes.

SPEAKER_05

Perfect. That's awesome. I know you guys are very key on this, right? About that communication and feedback. We kind of talked about feedback from agents, but the communication. So what's what's that communication structure look like with your sellers?

SPEAKER_04

A constant text messaging, letting them know when we are going to be in that home, when we are done showing that home, the feedback from the showing, what you know, we make sure that um they know what everybody has said each time. And then we move on to just weekly, hey, just letting you know I've got another ad coming out, or now we're doing these podcasts. Right.

SPEAKER_05

You're gonna be mentioning your uh listing, yeah, definitely on this podcast, those types of things.

SPEAKER_04

And then maybe an email to them, just letting them know hey, here's a market. I've done uh market overviews. Hey, this is what's going on in the market right now, and this is what I see helping or hurting our listing right now.

SPEAKER_05

How often are you communicating with your clients?

SPEAKER_04

Probably more than they even thought that I ever would. So at least two times a week.

SPEAKER_05

And Lydia, same?

SPEAKER_07

Yeah, mine might be a little more even. I just I think that's why she's the top for you, right? Just depending on what you're going through. Yeah, I'm just thinking of like past clients. Is well, buyers too, but like seller-wise, them staying in contact with me, asking me questions, letting me know little things that are going on in their home. Um, I just think staying in contact whenever we have their house on the market is the most important. They want to get it sold and we want to get it sold for them.

SPEAKER_05

You guys are basically keeping that communication line open both ways. So there's no guessing, right? They're not wondering and going, Well, I wonder what's going on.

SPEAKER_04

I have heard from past clients that we've had you guys are the best at communicating because I have listed my house before and then we didn't know what was going on. So anyway, I just I think that's a very important the contact back and forth, back and forth.

SPEAKER_05

And that's good. I'm I'm glad that you guys do that because I think that's the days of technology and cell phones and texting and snapping and WhatsApp and just right on down the road, right? People are they're like eyes are glued to that, but you guys are verbally communicating. So and finally, from interest to offer, right? Because getting the attention is one thing, but negotiating an offer, that's where the real money's made, right? Oh yeah. So talk to me about that. Just a quick synopsis of going through from interest to offer.

SPEAKER_07

So the biggest thing is you get your house on the market, within three days, we get four offers. That's typically how it goes, isn't it? You don't have any offers, and then you've got four on the table. Me as the agent, I take all the offers to our sellers, we present them all. They look, they see which one they like the most, which one they're like, okay, this fits more what we're looking for.

SPEAKER_06

Right.

SPEAKER_07

And let me add to that, just really quick.

SPEAKER_04

We're going to go through those offers before we bring them to you as the seller. Gotcha. And we're going to have little sticky notes on there that says, this is what this offer is, this is what this offer is. What we think too. Yeah. That way, when we hand that to you, you know exactly. This is first, second, third, and fourth, just as they came in.

SPEAKER_06

Right.

SPEAKER_04

Yeah. Because we're not just going to take that first, that, that third or fourth offer and put it over here. Right. It's going to be just as it came in. Yeah.

SPEAKER_05

Because that's respectful to your buyers too. Because you may be the listing and buyer agent. Yeah. Right. You got 0007, dual agent.

SPEAKER_04

And dual agent. So you put them all out there and they can see very quickly what each offer entails. Because the highest offer is not always the best offer.

SPEAKER_07

They could be asking for you to pay all of their closing costs. They could be asking for, I don't know, say that the roof is 18 years old and they know it is. They could be asking for that to be fixed as well before closing. They could be asking for anything. You just don't want to take the highest amount. You want to take the one that has the best fit for the seller, right? The best fit, yeah. For them.

SPEAKER_05

Do you ever have a seller? And maybe you can't disclose this or not, but do you ever have a seller who goes, I know who that person is and I don't want them in my house ever. I don't care if they are offering more. You ever had that happen?

SPEAKER_04

I have not had that happen.

SPEAKER_05

How would you address that though if somebody did? I bet it'll happen at some point.

SPEAKER_04

Well, at some point, I would say, look, this is not about people.

SPEAKER_05

Grow up.

SPEAKER_04

This is yeah, this is not about people. This is the dollar amount that we want for our house. Right. And so if it is the best offer, then you're going to let me, I'm the mediator throughout this. So you let me deal with them.

SPEAKER_05

And you say you don't have to be in the closing room.

SPEAKER_04

You don't have to be in the closing. And we don't like, yeah. I like good closings where both parties are in there. It's so much fun when you hit that closing table and both sides, the sellers are excited to see you get their house. The buyers are ecstatic to get gone and put all their stuff in the house. So it's just a it's a fantastic opportunity for the buyers and sellers at that time to meet.

SPEAKER_06

Right.

SPEAKER_04

Before then, let us do the work, let us do the negotiating, let us take care of it, all of it for you.

SPEAKER_05

Perfect. And I know we've heard in the past that you guys are holding their hand all the way through. All the way through from the first time they call you about selling until you're handing off the keys to the new new homeowners, right?

SPEAKER_04

Doing that red carpet moment.

SPEAKER_05

Exactly. And that is where experience pays off. And that's why first choice realty pros is the reason and the agency to go with. So so what's the goal of all this? The goal is to do help their home stand out. Oh, yes. Amongst all the others, right? Which I know the market's a little bit it's it's a weird market.

SPEAKER_04

It is, it's different. As we were talking before the podcast, realtors got spoiled.

unknown

Yeah.

SPEAKER_04

Got spoiled this last five years. And so things are sitting on the market maybe a little bit longer. Buyers are being a little more choosy.

SPEAKER_05

Because the interest rates are higher.

SPEAKER_04

The interest rates are higher.

SPEAKER_05

More over long term.

SPEAKER_04

Yep.

SPEAKER_05

Okay.

SPEAKER_04

So there's just things that they're looking at that just kind of slows the process down. And that's why the seller has to be prepared.

unknown

Yeah.

SPEAKER_04

You've got to get the eye of that buyer.

SPEAKER_05

Right. Yeah. Right. And so another goal is to attract the right price.

SPEAKER_04

Attract.

SPEAKER_07

Gotta have the right price too. Yeah. Right.

SPEAKER_05

And which would help create a strong demand for that home. Absolutely. Oh my gosh, look at that. Whether it be from the staging you did or the pictures, because trust me, I've seen some listings before that on camera or on or on screen. I'm like, oh my God, it's a Taj Mahal. It's beautiful. Blah, blah, blah, blah. Oh my God, the room looks like it's 20 feet wide. We have two. It's a little tensor.

SPEAKER_07

And then you walk in and you're like, yes.

SPEAKER_05

Ooh, someone put that on panoramic when they took that picture, didn't they?

SPEAKER_04

Yeah. An eight by 10 room is an eight by 10 room, even if it looks what, 20 by 40.

SPEAKER_05

Exactly. No, exactly. And so one of the the last, the last one of the goal from what we're talking about today is that you're looking to get the best possible price in terms for yourself.

SPEAKER_04

Absolutely. Right. Yes. Absolutely.

SPEAKER_05

Any hot listings you want to talk about right now?

SPEAKER_04

We've got some coming in. Yes. And as we talked about before, we've got some sellers because the inventory is so low. We're calling out to those home sellers.

SPEAKER_05

Sellers, listen up.

SPEAKER_04

Get your house on the market. Let's get it ready. Let's get these buyers in your home. It's just not gonna sell if you're thinking about it. Let's do it.

SPEAKER_05

So because every home is different.

SPEAKER_04

Every home is different.

SPEAKER_05

And every strategy should be built that way too to fit that specific home. Right. Yes.

SPEAKER_04

Yes.

SPEAKER_05

So you heard Lisa, sellers, get your home ready. Let's get it listed.

SPEAKER_04

Let's get it listed. Call us. Let us list them for you. Yeah.

SPEAKER_05

Well, and that's the difference, folks, between just listing home and launching it, right? You you guys at First Choice Realty Pros are ready to launch your sellers' homes. Yes. And get the products out there into the stratosphere.

SPEAKER_04

That's right. Yeah, that's it now.

SPEAKER_05

Throwing, throw it into the stratosphere for you. Hey, thanks, Lisa and Lydia. Any last words you want to you want to tell us, tell your listeners?

SPEAKER_04

We want to make the process easy. So call us and let us help you.

SPEAKER_05

Because you're the friendly face on people's houses.

SPEAKER_04

That's right.

SPEAKER_05

Right?

SPEAKER_04

Yeah. We'll be there for it all. Yeah. Through it all. We'll be there through from beginning to end. We will not lose track.

SPEAKER_05

And for our listeners, whether you're buying or selling, remember a good realtor makes all the difference. So stay tuned. We've got more coming up in the next couple episodes on how to win in today's real estate market. Right. So thank you for tuning in. If you're ready to find out more about launching your home into the market, then reach out to Lisa Miller and her team at 217-825-3999 or 3999, as we like to say. Or find them on their website at firstchoicerealtypros.com. That's the number one, stchoicerealtypros.com, or on their social media accounts. Let them help you every step of the way. Until next time, remember your home doesn't need perfection. It needs a plan. If you're unsure where to start, talking to a trusted local professional like Lisa Millard can save you time, money, and stress. Hey, thanks for listening to Designing Building Mid-Illinois One Home at a Time, the Realtor segment. If this episode helped you, be sure to share it with a friend. And remember, good homes aren't built overnight, but you can sure buy or sell one overnight with first choice reality pros. Sell smart, buy prepared with a plan, and stay stress-free. We'll see you next time.

SPEAKER_00

Bye. In the military, there's no such thing as good enough. You either do the job the right way or you don't do it at all. I'm Blake Middleton of Elite Roofing Professionals and Exteriors. I'm a veteran and I brought the same mission first mindset back to Illinois. While others talk about the way it's always been done, my team focuses on the technical precision of how a roof should be built. We use the best materials, the best technology, and a level of communication you won't find anywhere else. Your home isn't just a job, it's a commitment. Elite roofing, high standards, zero compromise, clear communication.

SPEAKER_02

Give us a call today.com.

SPEAKER_05

Until next time, keep designing and building.

SPEAKER_03

See you soon!

unknown

Big Dog!

SPEAKER_01

This episode was produced by Big Dog Media Group, delivering powerful creative for brands and creators everywhere. If you're looking to take your podcast to the next level or just get started, Big Dog Media Group has you covered. Thanks for listening.